Brand Consistency is the constancy of proposing your brand messages with the same voice or tone through your design, words, personality or perspective to build brand awareness and loyalty among your customers. Your customers will start judging your brand when you change information about your brand too often and they might misunderstand the messages that you want to convey. Maintaining brand consistency will help you to build brand awareness and follow by creating a loyal bond between your customers and your brand.
There are 2 effective tactics for your reference:
- Apply the same design for your logo and your website
It is not necessary to change your logo every once in a while as your logo was recognised and remembered by your customers. If you change your logo design, your customers would have thought that your company has close down when you are still operating your business every day. If it is necessary to change your logo or website design, you need to inform your customers through every social media platform or website post. Apart from your logo, your website should be consistent and if you want to change your website design, make sure that you redesign your website with the same theme or similar theme to avoid confusing your customers.
2. Spread the same message in your content
The topic or theme of your content should be consistent to let your audiences know what your business is about. You should include your brand’s missions and visions and inform the audiences what type of services or products which your company can provide. Train your copywriter to write your website content or content to be published on the magazine consistently to reinforce your messages to be conveyed to your audiences.
If you need assistance and advice on how to maintain brand consistency to raise your brand awareness, feel free to contact the branding agency Malaysia for more information.